Top Headline Words That Will Make You and Your Visitors Read Your Content
It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline?While there is no magic formula for creating a viral or...
How to Use Landing Pages to Convert More Visitors to Leads in 2018
What Are Landing Pages? Most people assume, “If I’m going to have advertising or I’m going to send an email out, why can’t I send them to my home page?” The challenge with the home page is that there’s often a disconnect with the messaging. If you send out an email about The Best New Houses in Your Market, sending visitors to...
How to use Images to Boost SEO Google Search Rankings in 2018
What is Geo-Tagging? Geo-Tagging tells the internet where the photo was taken utilizing GPS technology. It is commonly used on mobile phone devices and social media apps. What you may not know is that you can manipulate this data and embed code that tells the web that the image was taken somewhere else, namely whatever local business or venue you are want...
Local SEO 2018: Why it’s Important and How to Start
Local SEO 2018: Why it’s Important and How to Start When you first start a website for your business, search engine optimization will undoubtedly be among the first things you discuss. After all, it provides exposure, drives traffic to your site, and increases sales. If your business also happens to have a physical location or storefront, you should also be trying to...
10 Ways to Optimizing Your Google My Business Site For More Traffic
10 Ways to Optimizing Your Google My Business Site For More Traffic Marketing for local businesses is very different than marketing for digital ones. Local SEO alone is a very different beast than regular SEO. There’s also the whole world of in-store marketing to master. And the list goes on. One of the best marketing resources (aside from email, of course) for local...