Ever changing technology has created unfamiliarity among many business owners – unfamiliarity with how to connect with clientele online. “There’s a disconnect between how people want their brands portrayed and what gets displayed on the Internet,” stated Gabriel Lee, President, Noteworthy SEO. Business owners that don’t remain current with the...
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Rise of ‘dark traffic’ from popular social apps threatens Google’s web empire
Digital marketers are anxious to know more about the web than what Google Analytics is telling them. Dark traffic – traffic from platforms such as WhatsApp and Snapchat, currently unattributed within Google Analytics – is on the rise and indicates that Google’s influence is waning, claims Dublin-based digital marketing agency...
5 Things That Will Make You Appear on Google’s First Page
Getting a website to appear on the first page of Google is one of the most coveted achievements for any small business owner—and for good reason. About 91% of people do not click past the first page of Google’s search results. This means that if your website isn’t on the...