Local SEO 2018: Why it’s Important and How to Start
When you first start a website for your business, search engine optimization will undoubtedly be among the first things you discuss. After all, it provides exposure, drives traffic to your site, and increases sales. If your business also happens to have a physical location or storefront, you should also be trying to rank for local results.
While many of the standard SEO practices we know and love benefit local SEO, there are a few other steps to take so you can start showing up in the local results for your area. There’s huge potential here, and the competition is only getting more intense as time goes on. Today I’ll show you why SEO is important and then we’ll look at an infographic that will teach you how to start optimizing for local today!
Ranking in Local Results: How to Make Your Business Stand Out
So, you’ve set up your website and you learned how to start a business blog. The next step is to start optimizing for both organic search and local results. Luckily, many of the former practices benefit the latter. That being said, there are some things you’ll need to do for your local optimization:
Create a Google My Business Page
- Place Your NAP (Name, Address, Phone Number) on every page
- Earn backlinks and citations from other local businesses
- Encourage and earn review on Google, Yelp, and other sites
These basic steps will put you on the path to better local results, and your business will thank you for it. In fact, a study by Google found that over 50% of local searches result in a visit to the store that very same day!
Organic SEO drives traffic to your website, and local SEO drives foot traffic to your local business. Together, they spell success for your company. Today’s infographic will help you understand local SEO, and what ranking factors are used to determine which companies top the local results.
Not only that, it gives you everything you need to start optimizing your content today! Take a look and let us know how your business is capitalizing on local SEO in the comments.