Rise of ‘dark traffic’ from popular social apps threatens Google’s web empire
Digital marketers are anxious to know more about the web than what Google Analytics is telling them. Dark traffic – traffic from platforms such as WhatsApp and Snapchat, currently unattributed within Google Analytics – is on the rise and indicates that Google’s influence is waning, claims Dublin-based digital marketing agency Wolfgang Digital. The company’s 2017 E-commerce Benchmark KPI study, which analysed 143m website...
5 Things That Will Make You Appear on Google’s First Page
Getting a website to appear on the first page of Google is one of the most coveted achievements for any small business owner—and for good reason. About 91% of people do not click past the first page of Google’s search results. This means that if your website isn’t on the first page, you’re missing out on the majority of potential customers. 1...
How to Rank Higher on Google Maps in 2018
To get the full benefits of Google Maps, it’s not just about how to get your business on Google Maps, but how to get it ranking higher on Google Maps. “Ranking” refers to how high your business appears in the list of search results when someone makes a search using Google Maps. The first page of a Google Maps listing is a...
Voice Search Changes Will Make You Change Your SEO Strategy
Who knew our Jetson-like dreams of talking to robots would actually come true? Well it’s 2016, and we can practically have a full blown conversation with digital voice-activated personal assistants build right into our cell phones. Siri, Cortana, and Google can all tell us what time it is, what the weather’s like, and where we should go for our morning coffee, and...
How To Motivate Websites to Link To Your Site for Link Building Purposes in 2018
Without other websites linking to your business’s website, there’s no chance that it will rank highly for any of your chosen keywords. At a rough estimate though, most small businesses need 30-250 websites to link to their site in order to rank highly for 5-10 averagely competitive keywords. Whether you need 30 or 250 links, one principle is important – you need...