Digital marketers are anxious to know more about the web than what Google Analytics is telling them. Dark traffic – traffic from platforms such as WhatsApp and Snapchat, currently unattributed within Google Analytics – is on the rise and indicates that Google’s influence is waning, claims Dublin-based digital marketing agency...
Search Results for:
5 Things That Will Make You Appear on Google’s First Page
Getting a website to appear on the first page of Google is one of the most coveted achievements for any small business owner—and for good reason. About 91% of people do not click past the first page of Google’s search results. This means that if your website isn’t on the...
How to Rank Higher on Google Maps in 2018
To get the full benefits of Google Maps, it’s not just about how to get your business on Google Maps, but how to get it ranking higher on Google Maps. “Ranking” refers to how high your business appears in the list of search results when someone makes a search using...
Voice Search Changes Will Make You Change Your SEO Strategy
Who knew our Jetson-like dreams of talking to robots would actually come true? Well it’s 2016, and we can practically have a full blown conversation with digital voice-activated personal assistants build right into our cell phones. Siri, Cortana, and Google can all tell us what time it is, what the...
How To Motivate Websites to Link To Your Site for Link Building Purposes in 2018
Without other websites linking to your business’s website, there’s no chance that it will rank highly for any of your chosen keywords. At a rough estimate though, most small businesses need 30-250 websites to link to their site in order to rank highly for 5-10 averagely competitive keywords. Whether you...
Top Headline Words That Will Make You and Your Visitors Read Your Content
It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an...
How to Use Landing Pages to Convert More Visitors to Leads in 2018
What Are Landing Pages? Most people assume, “If I’m going to have advertising or I’m going to send an email out, why can’t I send them to my home page?” The challenge with the home page is that there’s often a disconnect with the messaging. If you send out an...
How to use Images to Boost SEO Google Search Rankings in 2018
What is Geo-Tagging? Geo-Tagging tells the internet where the photo was taken utilizing GPS technology. It is commonly used on mobile phone devices and social media apps. What you may not know is that you can manipulate this data and embed code that tells the web that the image was...
Local SEO 2018: Why it’s Important and How to Start
Local SEO 2018: Why it’s Important and How to Start When you first start a website for your business, search engine optimization will undoubtedly be among the first things you discuss. After all, it provides exposure, drives traffic to your site, and increases sales. If your business also happens to...
10 Ways to Optimizing Your Google My Business Site For More Traffic
10 Ways to Optimizing Your Google My Business Site For More Traffic Marketing for local businesses is very different than marketing for digital ones. Local SEO alone is a very different beast than regular SEO. There’s also the whole world of in-store marketing to master. And the list goes on. One...